After the email was distributed to their millions of customers, the public relations office fired off a helpful tweet to let those who followed them on Twitter know:

Portalocity: Check out our new holiday deals!! http://ow.ly/7mvRR

More exclamation points meant you were sincere, right?

[OOC: Open to, nay, encouraging, the kind of Twitter flame wars we see when LJ is being similarly ingenius at public relations.]